It surprised everyone, with the exception of those who were “in” on scheme. The Nissan Altima “Ride of Your Life” campaign successfully demonstrated just how powerful their new vehicle was. How did they do this?
By taking a Nissan Altima, and with the help of social media and Hollywood designers, “transformed” it into what seemed like a regular race car. The participants never saw it coming, and were astonished by the realization that they were, in fact, regular vehicles! Let’s not get too far ahead of ourselves and learn more about the back story behind this campaign.
The Original Problem with the Nissan Altima
One of the original problems that Nissan had with their Altima was the public perception that surrounded it: not very fast and not a lot of power. For quite some time, it was simply thought of as being a “reliable”, rather bland vehicle. But the “Ride of Your Life” campaign was destined to change this by showing the participants, as well as the spectators at home, just how powerful this vehicle actually was for taking on the roads of Orange City, FL.
Day of the Event
Who wouldn’t want to sign up for a fun-filled day of adrenaline at a premium outdoor racetrack? Well, the answer is “almost nobody” because a huge number of people signed up for this event without hesitating. The participants, after checking in, signing wavers, and attending safety meetings, were introduced to the Willow Springs Raceway where the campaign was to take place.
What they didn’t know was that each Altima was equipped with both a race-like interior and exterior. In fact, it was so convincing that none of the passengers had a clue about what was happening!
Strapped into their racing harnesses, they prepared themselves for an adrenaline-filled lap around the mile-long track. And not surprisingly, the passengers were overtaken by the massive amount of power brought on by the vehicles, which just goes to show that they can be perfect for handling the streets of Deltona, FL.
Revealing the “Truth” Behind the Vehicles
After giving the participants a little time to decompress from their massive sensory overload, the campaign then started to demonstrate what it was really all about. A few race mechanics made their way onto the track and started to, what seemed like, take apart each Nissan Altima.
And it was after this that the participants were able to fully appreciate the “illusion” that they had just experienced. Each “race car” was, in fact, a regular Nissan Altima that had simply be give a sportier look prior to being raced. It just went to show just how powerful the Altima really was in comparison to similar vehicles in its class, and how effective it can be when traveling the streets of Deltona, FL.
A Highly-Successful Marketing Campaign by Nissan
It’s safe to say that the “Ride of Your Life” campaign successfully shifted the public perception of the Nissan Altima from a vehicle of modesty to one of power and performance. There are no better ways to market cars than to simply highlight their incredible functions in a way that people near DeLand, FL aren’t expecting.
The Nissan Altima has now, for the better, become considered a more powerful vehicle and will likely increase in popularity as a result. To become better acquainted with the features and functionality that the Nissan Altima has to offer, be sure to stop by our car buying website and speak with a knowledgeable and friendly customer representative.
Written By: Kurt Dye
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